Hold the front page, The Mad House has actual news for you today. Everyone else might be banging on about the H&M Balmain collaboration launching next week but we have better than that. After all, The Mad House won't be getting up at 4am to sleep in the street to buy a jacket. No it won't.
But it might be getting a train to Manchester. For that, people, is where the mighty Hennes and Mauritz (to give it its full and proper) has just launched its first ever homewares concession store. In Selfridges. (that deserves an exclamation mark but journalists are beaten and deprived of food and sleep every time they use one until they are trained never to press that key so I can't give it one. Old habits die hard).
It's exciting for two reasons – well probably about a hundred actually but we'll go with two for now. One; despite our massive addiction to online shopping we still like to touch and feel things where possible, and two; it's a big event that didn't happen in London. Because not everyone lives in London. Even though I do. Which makes it quite a long way for me to visit. But I am happy for Manchester. Truly I am *looks sideways*.
Actually I've just thought of a third; if they've opened in Selfridges in Manchester then they could conceivably come to Selfridges in London. Now, as a hot shot reporter, I did, naturally, put this to them. They said: "We are unable to confirm any other stores/ concessions just yet."
But that's not a no is it? So I shall be keeping an eye out for that one sometime next year. Assuming, of course, that the one in Manchester is a success which will encourage them to open more. This is therefore a call to arms. Manchester, the rest of the country needs to you. Go forth to H&M and shop.
By the way the linen bedding is supposed to be brilliant and really well-priced so you can start there.
Now you'll excuse me because I've got about 15 leftover exclamation marks so I'll have to go and put them on Twitter. They're allowed on Twitter.
For those of you who are not in Manchester or able to get there, there's still the old fashioned way: online H&M.
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